Record Breaking 44.9 Cr viewers of JioCinema for watching IPL 2023

Record-breaking IPL 2023 viewership! 44.9 Cr people tuned into JioCinema for the action-packed tournament. Don’t miss out on the excitement!

The IPL (Indian Premier League) has always been a widely celebrated sporting event. It captures the hearts of cricket enthusiasts across the globe. With the advent of digital platforms, viewers now have the flexibility to enjoy their favorite sports from the comfort of their homes. JioCinema, the leading digital entertainment platform, has emerged as a dominant force in providing seamless and immersive viewing experiences to millions of cricket fans. (If you are interested in betting, then you should learn more about Orbit Exchange or Betting Exchange.)

The Power of Multi-Platform Offerings

Through its multi-platform offerings, JioCinema has revolutionized the way viewers consume sports content. In IPL 2023, a staggering 44.9 Crore viewers chose JioCinema as their go-to platform for experiencing the thrill and excitement of the tournament. This remarkable feat has further solidified JioCinema’s position as a leader in the digital entertainment space.

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A World of Options: Mobiles, Tablets, Laptops/Desktops, and Connected TVs

JioCinema’s commitment to providing a diverse range of viewing options has been instrumental in its success. The platform caters to the evolving needs of its users by supporting various devices, including mobile phones, tablets, laptops/desktops, and Connected TVs. This versatility ensures that viewers can access their favorite content anytime, anywhere, and on any device of their choice.

The Rise of Connected TVs

One of the significant highlights of IPL 2023 was the rapid adoption of Connected TVs across the country. More than 12.6 Crore viewers flocked to JioCinema via their Connected TVs, showcasing the immense popularity and acceptance of this technology. Connected TVs offer an enhanced viewing experience by seamlessly integrating digital content with traditional television.

Connected TVs vs. Linear TV: A Paradigm Shift

The widespread adoption of Connected TVs during IPL 2023 has reshaped the dynamics of viewership. Viewers on Connected TVs spent an average of 65 minutes per match, surpassing the average time spent per viewer on linear TV. This shift indicates the growing preference for personalized and on-demand viewing experiences. With Connected TVs, viewers can enjoy the excitement of IPL matches without being confined to fixed broadcasting schedules.

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Linear TV Reach

To gain a comprehensive understanding of JioCinema’s viewership, it is essential to compare it with linear TV reach. According to BARC reports, the reach of IPL on linear TV (excluding the final match) for adults aged 15 and above. This includes out-of-home viewing, which stands at 37 Crore. Out-of-home viewing encompasses individuals present in restaurants or establishments where the match is being aired, whether they actively watch it or not. However, after excluding out-of-home viewing, the linear TV reach drops to 32.6 Crore.

JioCinema: Redefining the Viewing Experience

JioCinema’s phenomenal success in attracting 44.9 Crore viewers during IPL 2023 is a testament to its holistic approach to digital entertainment. By embracing multi-platform offerings and staying at the forefront of technological advancements, JioCinema has transformed the way people engage with sports content.


In conclusion, JioCinema’s record-breaking viewership during IPL 2023 showcases its ability to captivate and engage audiences across various platforms. With its wide array of viewing options and commitment to delivering exceptional experiences, JioCinema has firmly established itself as a leader in the digital entertainment landscape. As the world of sports continues to evolve, JioCinema remains dedicated to providing cricket enthusiasts with unparalleled access to their beloved game.

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